Meet the team

Founders Vimari Roman, PCC, CPQC, CMM, and Rachelle Stone, PCC, CPQC, are united to reintroduce humanity to the workplace through coaching and mental fitness. Boasting extensive leadership in the meetings and events industry, Vimari’s two-decade executive background includes Hospitality and Consumer purchasing roles at renowned establishments like Sonesta Hotels, Hilton Hotels, and Accor. In parallel, Rachelle, a seasoned entrepreneur, spent over 25 years as an award-winning and top producer in Destination Management, also in South Florida, where the two connected through industry networkers.

Their journey began in the early 2000s in South Florida’s Hospitality industry, maintaining a connection through LinkedIn even though they have yet to do business together. The turning point came in 2019 when, both having independently become certified coaches, they reconnected and began a fruitful collaboration.

Co-founders of Coaches for Conferences Vimari Roman and Rachelle Stone

How it started:

Responding to the challenges brought on by the pandemic in 2020, Vimari volunteered her coaching services at Meeting Professionals International (MPI Global) WEC 2020 Conference in Dallas, TX. This collaboration continued into 2021, and by 2022, Rachelle joined Vimari in coaching and on stage to introduce Positive Intelligence to the meetings and events industry.

Pro-bono exposure to the Coaching Process

How it’s going:

The success of their coaches at conferences laid the foundation for their partnership to start Coaches for Conferences, seamlessly blending their knowledge of the meetings’ industry with their ability to manage logistics and their coaches’ expertise. Since then, they’ve continued to coach at various conferences, taking the stage to share their unique blend of industry knowledge and coaches acumen.

Co-founder Coaches for Conferences Vimari Roman

Hello, I'm Vimari !

 I am a second-generation hotelier who led an exciting and successful 20-year hospitality career until I reached a crossroads – feeling bored and frustrated, I yearned for more. Recognizing that I had outgrown my current path, I feared transitioning from a career that supported me for many years to a work aligned with my purpose and passion.

In 2013, with over two decades of hospitality and meetings industry experience, including leadership roles at Sonesta, LXR Luxury Resorts, Hilton Hotels, and Accor, I took the leap of faith and decided to go on my own. I earned my Certificate in Meeting Management (CMM) and founded Be Productive Meetings & Events. I was blessed with a great start, but I felt a void. It wasn’t until attending Tony Robbins’ “Unleash the Power Within” and engaging with a coach that I uncovered my true calling: coaching, mentoring, and strategizing for the success of others.

In 2014, I received my Global Certificate in Leadership Coaching. I founded Be Productive Coaching, where, as a trained executive and leadership coach, I’ve been fortunate to serve clients from various industries, nurturing their unique abilities and fortifying their mental resilience, leading to peak performance, fulfillment, and growth.

I am also a Certified Positive Intelligence™ Coach and an accredited Professional Certified Coach (PCC) by the ICF (International Coaching Federation). Committed to the coaching industry, I serve on the ICF-South Florida chapter board of directors. Additionally, I am a 50/50 Women on Boards faculty member, teaching the Personal Brand Workshop, and an adjunct faculty member at FAU, where I lead the Certificate in Event Management program.

I maintain my well-being by volunteering in my church community, riding my Bowflex bike a few days a week, taking daily walks with my four-legged babies, Zeke and Moses, and spending quality time with my hubby and family.

Hi, I’m Rachelle.

I spent over 25 years as an entrepreneur and leader in the Special Event industry in Miami, building, selling, and flipping DMCs.  While I loved and thrived in the excitement and chaos of the industry, I still managed to hit a level of burnout that was wholly unexpected and unacceptable to me, resulting in early retirement at 48.

Now as a trained Executive & Leadership Coach, I’ve made it my mission to combine this hard-won wisdom and experience to crack the code on burnout and balance for others. I am Brené Brown Dare to Lead ™ trained, a Certified Positive Intelligence ® Mental Fitness coach, and an accredited Professional Certified Coach by the ICF (International Coaching Federation, the most recognized global accreditation body in the coaching industry). 

I continue to grow my expertise and show my commitment to the next generation of coaches by serving on the ICF-Central Florida chapter board of directors. As the current chapter liaison to the global organization, I will assume the position of president-elect in January 2024 and president in 2025-2026. Lastly, I support those new to the coaching industry by mentoring others to obtain advanced coaching credentials.

I maintain my own well-being by practicing Pilates & Pvolve ® a few days a week, taking daily walks, loving on my Pug and Max, and making time for beach walks when possible. 

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